Twenty years leading across four continents.
Nobody plans to end up running technology businesses across four continents — but curiosity, a genuine obsession with results, and a willingness to take the hard assignment have a way of writing their own story.
For over two decades, I've been the person companies call when a market is underperforming, a team is disengaged, or a business needs to be rebuilt from the inside out. I've led turnarounds across Europe, Asia, and the Middle East and Africa, driven triple-digit revenue growth, and built sales organizations from scratch — including expanding into Latin America.
"The hardest part of a business turnaround isn't the strategy — it's rebuilding the belief that it's possible."
What makes me different isn't a framework. It's a pattern: I go deep into the organization, earn the trust of the team, and drive change from the inside. I managed teams, recovered negative employee engagement, and turned it into award-winning culture — twice. I've been named Expat Executive of the Year and listed among the Top 50 CEOs in Portugal.
The method
Understand the context
Before touching strategy, I listen. Every market, every team, every failure has a specific root cause. I spend time understanding what's really going on — beyond the numbers, beyond the narrative leadership has settled on.
Solve the basics
Most struggling businesses don't need a new strategy — they need the fundamentals executed properly. I focus on what's broken at the base: clarity of priorities, accountability, the right people in the right roles.
Build a growth strategy
Once the basics are solid, I work with teams to design a growth strategy that reaches beyond what feels realistic — and makes it executable. The best outcomes I've seen came from people who stopped accepting the ceiling above them.
What drives me
Most of my career has been spent in places where the odds weren't great. That's not a coincidence — it's a choice. There's nothing more rewarding than helping a team — and a business — push past what seemed impossible and discover they had more in them than they knew.
